The European Casino Association (ECA) launched the first Gender Diversity Initiative in 2017 to promote gender diversity in the land-based casino industry. This follows its ongoing support of the UN Global Compact, an initiative promoting sustainable business since 2015 and the UN Sustainable Development Goals. With the new initiative DICE Europe, ECA aims to promote not only gender inclusion, but also diversity in all forms.

The ECA views its commitment as crucial to provide long-term support to members, partners and stakeholders towards supporting and promoting inclusion in the land-based casino industry in Europe. It is clear that increased diversity is a priority for the ECA and its members and can deliver solutions to address some of the challenges and opportunities for the sector.  

In order to achieve the stated aim of promoting diversity in the land-based casino industry, ECA is active in the following areas:

• Raising awareness around the issue within the industry (ECA meetings, industry events and seminars, ECA membership of UN Global Compact)
• Provide a structured network for leading women in top management
• Support for mentorship, scholarship and educational programmes
• Promoting increased diversity at industry events and initiatives
• Organisation of dedicated seminars and workshops
• Disseminate best-practices (within and outside of industry)

The initiative is led by Tracy Damestani (ECA Vice-Chair) and Janny Wierda (ECA Vice-President for Diversity & Education) with the support of the ECA board of directors and the active support of a number of members and partners of the ECA.

To find out more and for members and partners to join the initiative, please contact the ECA office (info@remove-this.europeancasinoassociation.org).