Alain Goudsmet, Founder of the Mentally Fit Institute and mental coach to Olympic teams - the Mentally Fit Institute
How top sport coaching helps leaders bounce back higher, stretch their teams and channel energy
Presentation Format: Opening Keynote (50 min)
Speaker Bio: Alain Goudsmet is the founder of the Mentally Fit Institute, which he created in 1996 to bring the methods of elite sport into the corporate world, and of the Mental Coaching School, founded in 2006. He has spent more than 25 years as a mental coach to professional athletes and Olympic teams, working with Belgian squads in both individual and team sports at the Beijing 2008, London 2012 and Rio 2016 Olympic Games, as well as at the 2014 World Cup. Alain teaches team dynamics as a faculty member at INSEAD, in Fontainebleau, Singapore and Abu Dhabi, and at the Solvay Business School and ICHEC in Brussels. He is a top executive coach to global leaders, C suite teams and boards, a regular TED and TEDx speaker, and the author or co author of five books on corporate energy and team dynamics, including The Corporate Athlete. His intercultural coaching experience spans the BRICS countries.
Teaser: What does it take to keep a team performing when the pressure never lets up? Alain Goudsmet has spent his career answering that question, first as mental coach to Belgian Olympic teams in Beijing, London and Rio, and then with the leadership teams of global companies. Opening the ECA Casino Industry Forum 2026, he brings the tools of top sport coaching to an audience of European casino leaders. His keynote centres on energy management and team dynamics, and on three practical themes: winning spirit, or how to bounce back higher after a setback; growth mindset, or how to stretch individuals and teams so that growth accelerates; and teamwork, or how to channel energy across a business and cascade cooperation at every level. There are no slides. Alain builds the content live on his tablet as the session unfolds, in the same way a coach works with a team in real time, making this an energising and highly interactive start to the Forum.
Gert Meijerink, Program Manager AI - Holland Casino
From employee driven innovation to a modular, provider independent AI architecture
Key area 2: Artificial intelligence and resilience
Presentation Format: Case Study Presentation (20 min)
Speaker Bio: Gert Meijerink is Program Manager AI at Holland Casino, where he leads the transformation towards the Intelligent Casino, a vision in which technology, knowledge, operations and people come together in a single intelligent ecosystem. With more than 30 years of experience in digital transformation, information management and business innovation, he has held leadership roles at PwC, KPMG and Holland Casino, helping organisations navigate complex change in highly regulated environments.
His work focuses on the practical application of AI to improve decision making, operational performance, responsible gaming and organisational resilience. Drawing on experience in governance, compliance, data, business transformation and emerging technologies, he helps organisations move beyond AI experimentation and build the foundations for sustainable competitive advantage.
Teaser: Holland Casino has moved beyond AI experimentation and is building a modular, provider independent architecture designed for long term flexibility. Gert Meijerink, Program Manager AI at Holland Casino and formerly with PwC, will share how the organisation is enabling AI adoption at every level, from small scale employee driven innovation to advanced implementations that improve efficiency, effectiveness and business performance.
Looking beyond today's use cases and quick wins, he will outline Holland Casino's long term vision of the Intelligent Casino, where AI acts as an enabler connecting people, knowledge, operations and decision making. The session will explore how this vision can help create more adaptive, compliant and guest focused organisations, and what this future could mean for the wider European casino Industry.
Andrew Cammegh, Sales Director and Director - Cammegh Ltd
New prediction technology, new countermeasures: keeping advantage play away from the wheel
Key area 2: Artificial intelligence and resilience
Presentation Format: Expert Briefing (15 - 20 min)
Speaker Bio: Andrew Cammegh is Sales Director and Director of Cammegh Ltd, the British family business he runs alongside his brother Richard. Dedicating his career to the company founded by his father Bill in 1989, he has played a central role in establishing Cammegh as the world's leading manufacturer of precision engineered roulette wheels and display systems. He oversees all commercial activities and manages relationships with prestigious casino clients from Monte Carlo and Macau to Las Vegas and Australia. Andrew is a familiar face at major industry events including ICE and G2E, where he regularly showcases Cammegh's latest innovations in intelligent wheel technology. His contributions to the European casino industry were recognised in 2024, when he received the Lifetime Achievement Award from the European Casino Association. Under his commercial leadership, Cammegh continues to combine British craftsmanship with cutting edge technology, delivering bespoke solutions to the world's most discerning gaming operators.
Teaser: Roulette's defining feature, a ball and rotor in full view, is also its greatest vulnerability. AI powered prediction tools are becoming more accurate, cheaper and easier to obtain, and advantage players are exploiting live tables, electronic gaming terminals and online streams with growing sophistication. Andrew Cammegh, Sales Director of Cammegh Ltd, the world's leading roulette wheel manufacturer for more than 37 years, returns to the ECA stage with the latest picture. Building on his briefing at the ECA Security and Safety Workshop, he shares the developments that have emerged since, including new attack patterns and the countermeasures now in the field: patented Random Rotor Speed technology, real time wheel integrity monitoring and integrated surveillance tools. Drawing on real world incidents, among them a case involving more than 200 fraudulent online accounts that operated undetected for two years, Andrew explains why physical game protection has become as indispensable to modern roulette as the continuous shuffler is to blackjack, and what operators should be asking of their equipment suppliers to stay ahead of the threat.
Mike Meijer, Manager AML - Holland Casino
A practical case study on how player tracking supports AMLR readiness, risk-based monitoring and player protection
Key area 3: Anti-money laundering
Presentation Format: Case Study Presentation (20 min)
Speaker Bio: Mike Meijer is Manager AML at Holland Casino. He is responsible for anti-money laundering (AML) risk management, financial crime compliance, and the implementation of strategic AML-compliance initiatives across both land-based and online gaming operations. In his role, Mike works closely with regulators, senior management, and operational teams to strengthen customer due diligence, transaction monitoring, and responsible gaming controls. Over the past years, he has led several high-impact compliance and transformation programs, including the implementation of enhanced player tracking capabilities designed to improve customer insights, risk detection, and regulatory compliance. Mike is also involved in preparing Holland Casino for the forthcoming European AML framework and frequently represents the organization in discussions with industry stakeholders and regulatory authorities.
Teaser: The forthcoming European Anti-Money Laundering Regulation (AMLR) is set to fundamentally reshape compliance expectations for casino operators across Europe. As regulatory requirements around customer identification, transaction monitoring, and risk management continue to increase, many operators are assessing what capabilities they need to remain compliant while maintaining a strong customer experience. In this session, Mike Meijer, Manager AML at Holland Casino, will share a practical case study on the implementation of player tracking across Holland Casino's land-based operations. Rather than viewing player tracking solely as a technology project, Holland Casino approached it as a strategic foundation for the future regulatory landscape. The presentation will explore the drivers behind the initiative, key implementation challenges, stakeholder considerations, and lessons learned along the way. Attendees will gain insight into how player tracking can support AMLR readiness by strengthening customer identification, enabling more effective risk-based monitoring, enhancing player protection measures, and providing better insights for operational and strategic decision-making.
A timely and practical perspective on one of the industry's most important transformations.