Following a wide-ranging review of its gambling sector that included the eventual creation of an open online gambling market, it was decided that state-owned Svenska Spel should remain in control of the country’s national casino monopoly.
State-owned Svenska Spel is the only operator authorised to operate casinos in Sweden and does so under the Casino Cosmopol brand.
However as part of the transition to online gambling licensing, which began in 2019, the company split itself internally to create separate divisions that manage its monopoly activities — including casinos — and the areas where it competes with private companies.
Despite this, Svenska Spel continues to come under attack from representatives of the market’s largest private online gambling companies over a perceived lack of fairness in the market.
There are currently four casinos in the country located in Stockholm, Gothenburg, Malmö and Sundsvall.
The high concentration of gambling advertising in Sweden has prompted the government to investigate introducing restrictions and is expected to report on its findings during 2020.
Confusion has also persisted over the legislation’s requirement that gambling be 'moderate', however a test case against the now banned Ninja Casino provided the Consumer Authority and the market with some guidance on what is currently permitted.
The launch of online licensing in January 2019 also coincided with the creation of a nationwide self exclusive service, Spelpaus, to which all gambling operators must be connected.
The age limit for casinos is 20 years of age and registration is required to enter a casino.
The Swedish government places considerable emphasis on addiction prevention and player protection.
Casino Cosmopol holds mandatory training programmes in responsible gambling for its employees. The staff also have proactive dialogues with guests aged 20 to 24 who visit the casino more than once a week during a three-month period, as they represent a high risk group.
Such proactive dialogues are also held with all visitors, irrespective of age, that visit the casino 20 times or more during a month.
Guests can sign voluntary agreements to limit their casino visits or to completely exclude themselves from the casino (different options available).
The marketing of casino games is restricted; for example, TV, radio and outdoor advertising is not allowed.
Casino Cosmopol has also launched “Let’s Play”, where guests can get an introduction to and understanding of the most common games with lower stakes. Responsible gaming advice is provided in the Let’s Play area.
In 2014, Casino Cosmopol made 315 suspicious activity reports to the Swedish Financial Police with regard to the anti-money laundering programme. The number has remained relatively stable in the last few years.
The Casino Act 1999 includes a prohibition on granting credits, prohibition on employees participating in casino gaming, socially responsible marketing that is not aggressive, responsibility to actively work against problematic gambling and maximum bet size and minimum re-pay percentage.
Problem Gambling Helpline – Organization: Stödlinjen (National Support Line)
Legal Gambling Age:Section 35 of the Lotteries Act determines that the minimum age to participate in gambling activities is 18 years of age. However, the Casino Act rules that the minimum age for access to a casino is 20 years.
Smoking Ban: Yes. However, smoking-permitted rooms are allowed.
Terrestrial: Monopoly (State-owned)
Online:Unregulated for casino games. The state-owned monopolist Svenska Spel is licensed to offer online poker & bingo. The Swedish government has launched a investigation into reforming the gambling legislation with a view to introducing a licensing system for other forms of online gambling.
Terrestrial:Roulette, dice & card games (and similar), slot machines, poker.
Online:Svenska Spel is licensed to offer online poker & bingo
Terrestrial:Swedish Gambling Authority
Size of Illegal Gambling Market:The most recent Swedish Gaming Board report (2014) states that unregulated gambling operators (i.e. operators without a national license) in Sweden generate gross gaming revenues of approximately €445m or approximately 20 percent of the total Swedish market.
Market Protection Measures / Tools to Tackle Illegal Gambling:Advertising restriction exist to prevent unlicensed offers of online gambling in Sweden but payment blocking and ISP blocking are not available as tools to regulate the market.
Currency : Swedish krona (SEK)
(Source:The World Bank)
GNI (2014, Local Currency, Millions): 39,04,804
Internet Penetration (Internet Users): 92.5%
(Source: The World Bank)
Mobile Penetration (Mobile Cellular Subscriptions): 128%
(Source: The World Bank)
Doing Business Ranking (June 2015):8
(Source: World Bank Group)
Last Updated: May 2019