Responsible gaming is a term widely used in the gaming industry, even though there isn't a universally accepted definition. Much of the debate around gaming and the need to encourage responsible gaming stems primarily from concerns about problem gaming. Problem gaming is the form of gaming where gamers experience harm affecting themselves and their relatives. Therefore, most definitions of responsible gaming refer to the minimization of potential harm arising from gaming activities. The European Casino Association (ECA) takes a comprehensive approach to the issue of responsible gaming. For the ECA and its members, responsible gaming is an issue that pertains to consumers, industry, regulators, and the wider community. It involves strategies that reduce gaming-related harm and increase gaming-related benefits across society.

The ECA strongly believes that promoting responsible gaming in land-based and online casinos is in the best interest of customers as well as the industry. Operating casinos in a socially responsible manner is a prerequisite for licensed land-based and online casino operators. It is essential for credibility and reputation – not only for individual operators but also for the entire industry. Moreover, responsible gaming is a topic of utmost importance to all stakeholders in the gaming industry, from governments and regulators to employees and suppliers.