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The Swedish government has recently completed a wide-ranging review of its gambling sector. Among its recommendations is that Svenska Spel should remain in control of the country’s national casino monopoly.

State-owned Svenska Spel is the only operator authorized to operate casinos in Sweden and it does so under the Casino Cosmopol brand. 

There are currently four casinos in the country located in Stockholm, Gothenburg, Malmö and Sundsvall.

The long awaited report, which was first announced in September 2015, was unveiled in April 31 March 2017. Among its findings were plans to introduce a licensed online gambling market

Svenska Spel has indicated its willingness to launch a competitive online casino offering in the near future.

The recommendations of the report still need to be translated into legislation, with a consultation into its conclusions currently being conducted by the Swedish government.

The consultation closes in early August, 2017 after which draft legislation is expected to be put before the Riksdag.

ECA MEMBERS

ECA MEMBERS :   Casino Cosmopol AB

NUMBER OF CASINOS

2016 4
2015 4
2014 4
2013 4

NUMBER OF EMPLOYEES

2016 937
2015 892
2014 916
2013 916

TERRESTRIAL CONSUMER PROTECTION / SOCIAL RESPONSIBILITY MEASURE

The age limit for casinos is 20 years of age and registration is required to enter a casino.

The Swedish government places considerable emphasis on addiction prevention and player protection.

Casino Cosmopol holds mandatory training programmes in responsible gambling for its employees. The staff also have proactive dialogues with guests aged 20 to 24 who visit the casino more than once a week during a three-month period, as they represent a high risk group.

Such proactive dialogues are also held with all visitors, irrespective of age, that visit the casino 20 times or more during a month.

Guests can sign voluntary agreements to limit their casino visits or to completely exclude themselves from the casino (different options available).

The marketing of casino games is restricted; for example, TV, radio and outdoor advertising is not allowed.

Casino Cosmopol has also launched “Let’s Play”, where guests can get an introduction to and understanding of the most common games with lower stakes. Responsible gaming advice is provided in the Let’s Play area.

In 2014, Casino Cosmopol made 315 suspicious activity reports to the Swedish Financial Police with regard to the anti-money laundering programme. The number has remained relatively stable in the last few years.

The Casino Act 1999 includes a prohibition on granting credits, prohibition on employees participating in casino gaming, socially responsible marketing that is not aggressive, responsibility to actively work against problematic gambling and maximum bet size and minimum re-pay percentage.

Problem Gambling Helpline – Organization:    Stödlinjen (National Support Line)

 

Legal Gambling Age:Section 35 of the Lotteries Act determines that the minimum age to participate in gambling activities is 18 years of age. However, the Casino Act rules that the minimum age for access to a casino is 20 years.

Smoking Ban: Yes. However, smoking-permitted rooms are allowed.

THE REGULATED MARKET

NATURE OF THE CASINO MARKET

Terrestrial: Monopoly (State-owned)

Online:Unregulated for casino games. The state-owned monopolist Svenska Spel is licensed to offer online poker & bingo. The Swedish government has launched a investigation into reforming the gambling legislation with a view to introducing a licensing system for other forms of online gambling.

 

REGULATED CASINO GAMES

Terrestrial:Roulette, dice & card games (and similar), slot machines, poker.

Online:Svenska Spel is licensed to offer online poker & bingo

 

RESPONSIBLE REGULATOR FOR TERRESTRIAL AND ONLINE CASINO GAMES

Terrestrial:Swedish Gambling Authority

THE ILLEGAL MARKET

Size of Illegal Gambling Market:The most recent Swedish Gaming Board report (2014) states that unregulated gambling operators (i.e. operators without a national license) in Sweden generate gross gaming revenues of approximately €445m or approximately 20 percent of the total Swedish market.

Market Protection Measures / Tools to Tackle Illegal Gambling:Advertising restriction exist to prevent unlicensed offers of online gambling in Sweden but payment blocking and ISP blocking are not available as tools to regulate the market.

IN THE CASINO

NUMBER OF CASINO VISITS (in 000s)

2016 1035
2015 1104
2014 1119
2013 1146

REVENUES (GGR & Tips EUR Million)

2016 123 million
2015 128 million
2014 124 million
2013 132 million

HIGH-LEVEL MARKET DATA

Currency : Swedish krona (SEK)

Population: 9,789,870
(Source:The World Bank)

GNI (2014, Local Currency, Millions): 39,04,804
(Source: Eurostat)

Internet Penetration (Internet Users): 92.5%
(Source: The World Bank)

Mobile Penetration (Mobile Cellular Subscriptions): 128%
(Source: The World Bank)

Doing Business Ranking (June 2015):8
(Source: World Bank Group)

Prepared by :

Last Updated: August 2017